It’s the most wonderful time of the year.

One of my favourite packaging projects to date – the MooGoo Christmas Collection for 2021. Being a natural brand, there are a lot of ingredients that are derived from things found in nature, like avocado, coconut, almonds, olives & aloe vera – perfect for a pattern. I made a list of the ingredients in the products that were going into the collection and started drawing. Every element you see in this pattern has a direct connection to the brand – even Bernard the cow made it in!